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My Targeted Market: China's Industrial or Commercial CommunityFinding a market within China's industrial or commercial community can be a daunting undertaking. China has many established domestic suppliers for all its industries, and these suppliers enjoy significant cultural, geographical, social and political advantages. However, there are commercial requirements, especially for certain technologies and specialized products that are currently not being made in China. Suppliers with a specialized product line, core intellectual competency or unique know-how should investigate potentially profitable markets within China. If you currently exploit price or capability advantages in Western countries, you should not assume that there is little or no market for your capabilities in China. Read How can I optimize the Customer's Perception of Value and Cost? |
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